We craft brand experiences through:
Brand Discovery
Brand Strategy
Brand Communication
Visual Brand Identity
Brand Discovery
Brand Discovery is all about understanding who God made you to be. It’s a revealing process of understanding what’s working, what isn’t, and what your target market values in what you provide. This process will deliver insights to help us understand how God uniquely wired you to be your neighborhood supply.
Components of our Brand Discovery process and what you can expect:
Brand Audit
The Brand Audit process is a thorough review of the brand as it currently exists, as well as its history. It will include all areas where your brand touches people including current and previous collateral, messaging, and channels.
Process & Deliverables:
Initial Assessment
Review existing strategic documents (MVV), design collateral, and communication material
Brand SWOT
Review brand story
Brand Audit Report
Reccomendations for work and priorities
Research
Human interaction is one of the best methods for identifying and measuring the brand with existing relationships that are likely your target audience. It helps identify insights and blind spots that may lead us to significant shifts.
Process & Deliverables:
Brand perception research
Market research
Individual interviews with key stakeholders
Focus groups
Surveys
Research report and recommendations
Brand Strategy
Brand strategy is the foundation to developing your brand. It’s the plan that syncs your organization’s purpose and vision with the promises you make to those who interact with you, and what you look and sound like. It aims to understand your purpose, your audience, and your goals.
Potential Brand Strategy Deliverables:
Brand Positioning
The goal of brand positioing is to understand what sets you apart. It’s the what, how, who, and why. Your positioning is what will make you memorable and help you stand out in the minds of those who experience you.
Process & Deliverables:
Competitive Analysis
Research as needed if not completed in the discovery phase
Collaborative workshops to develop a Brand Script
Define a Unique Value Proposition
Develop a positioning statement
Brand Architecture
Brand architecture is the structure and organization of your brands, ministries, and services. It defines the role of all of the elements that make up the brand, how they relate to one another, and how you want your target audience to see them.
Process & Deliverables:
Initial understanding and organizing of all elements of the brand
Identify the strengths and weaknesses, and find opportunities to improve or shift extensions of the brand
Visual representations of the brand architecture
Brand Map
Brand maps are a visual tool that displays an overview of the brand and the parts that make it what it is. It helps visualize a detailed overview of the entire brand, how things fit together, where there is overlap, and where there may be gaps.
Process & Deliverables:
Includes the 4 P’s of Marketing: Product, Price, Place, and Promotion
Includes high level organizational structure
Visual reference of the brand world that is useful for alignment and change
Brand Communication
Where your brand identity is the visuals, your brand communication is how you speak. It’s your voice and tone. It’s how you speak to your target audience in a way that is simple, easy to understand, and with purpose.
Potential Brand Communication Deliverables:
Brand Messaging
Brand messaging defines how you speak to attract your tribe, and helps you position for future engagement. This includes the tone and voice used internally and externally. Strategically crafting messaging sets the foundation for all communication.
Process & Deliverables:
Collaborative workshops to develop messaging
Internal & External Positioning
Tools to develop messaging for campaigns and events
Messaging Matrix
Content Strategy
Content development is the process of researching, analyzing, producing, editing, optimizing, and publishing information created to hit a specific goal. It is an iterative process of creating, adjusting, and refining, and can include images and multimedia.
Process & Deliverables:
Identifying the goals and substance
Developing both long and short form content as needed
Review, strategy, and content calendaring for communication channels as needed
Communications Guide
Similar to the Visual Brand Guidelines, and often tied together, a Brand Communication Guide offers the framework for consistency and authenticity in how your brand speaks so that as multiple people create, your brand retains a consistent tone and voice.
Process & Deliverables:
Includes your brand positioning, tone, and voice
Includes rules of operation for various communicaitons channels
An accessible and practical document to guide communication
Brand Identity
Brand identity is what people see and most often associate with your brand. It’s what makes you visually recognizable. While many people want to start with a logo or a website, the visual identity reinforces the hard work mentioned above and helps articulate your positioning.
Potential Brand Identity Deliverables:
Logo Design & Naming
Two crucial components of any brand are your name and logo. They grab attention, help form an impression and make your brand memorable. These are key components that will establish a bond with your audience.
Process & Deliverables:
Competitive Analysis
Primary logo design
Alternate lockups for various applications
Logo variations for sub-brands depending on brand architecture
Primary brand colors
Primary brand fonts
Identity System
The visual identity system is a collection of cohesive visual elements that express who the brand is visually, and differentiate it from others. It starts with your name and logo but will include all expressive elements that make up the personality of your brand.
Process & Deliverables:
The identity system starts with the logo, alternatives and variations, primary fonts and colors
Full Color and typographic systems
Secondary style elements such as patterns that add flexibility
Graphic styles
An established visual tone and style
Brand Guidelines
Brand guidelines are a comprehensive document that provides context and guidance for the various attributes of the brand. It includes rules, standards, and instructions for bringing your visual identity to life, and guiding principles for all to use.
Process & Deliverables:
Includes all elements of the visual identity system
Often includes mission, vision, and values
Includes main written components that make up the brand
Final files delivered as packaged files and PDFs for print and electronic use
Websites
Your website is a potential visitor’s first stop to understand what you’re all about and how you can help them. It’s important that your website be laid out in a way that information is easy to find, and so people can easily understand what’s in it for them.
Process & Deliverables:
Varied options depending on your needs
We can provide quick, affordable options based on what we know works
We can provide custom copywriting as needed
e-Commerce possibilities as needed
How-to videos to train your users on updating content
Let’s Talk
Book A Discovery Call
There is no charge for a discovery session. They help us get to know each other, ensure we’re a good fit for each other, and determine whether it’s the right time for us to move into your neighborhood. Fill out the form and we’ll get in touch!
Welcome To The Neighborhood
Your neighborhood is our neighborhood. We’re headquartered in Orange County, CA but regularly travel throughout the US. We’d love to spend time with you in person, in your neighborhood so we can really get to know you, understand you, and the people you serve.
